
RESUME
Experience
2023 - Present
Product Designer
Innovid
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Designed and improved key features, collaborating with PMs to improve UX and reduce churn.
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Integrated AI solutions across products, identifying and implementing opportunities.
Expanded and maintained the design system, ensuring accessibility. -
Trained teams on Figma through onboarding, Zoom, and video tutorials.
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Led brand team transition to Figma.
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Improved workflows and collaboration in the design system guild.
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Mentored and received mentorship for continuous growth.
2020 - 2023
Senior Graphic Designer and Product Designer
ControlUp
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Worked as part of the product design team, leveraging Figma to iterate and enhance company products.
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Enhanced products and the design system through creative solutions and improved UX/UI, ensuring smoother interactions and consistent, appealing visuals.
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Led end-to-end UX/UI design for the website, creating marketing materials, animations, assets, and graphics.
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Pioneered successful promotional videos on social media, resulting in a substantial increase in company leads.
2019 - 2020
UX/UI Designer | Illustrator | Animator
Vidazoo
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Managed UX/UI for web and mobile apps at Vidazoo’s sister companies.
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Led logo design, video editing, and graphic design for diverse media platforms.
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Created captivating graphics, illustrations, and animations for games, most notably “Oh llama!”
2010 - 2019
Lead Designer
Weizmann Institute of Science
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Oversaw all web and graphic design, UX/UI, digital, and print projects.
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Managed academic books and projects, conferences, and Ministry of Education projects.
2012 - 2013
Guest Lecturer
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Delivered engaging lectures on animation, Photoshop, and Illustrator.
HackerU
2009 - 2010
Character Animator
Crew972
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Produced captivating 3D character animations for the “Road Runner” short film series on Cartoon Network.
2007 - 2009
Lead Graphic Designer
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Created high-quality illustrations and graphic designs.
Weizmann Institute of Science
Education
5.2018 - 11.2018
Certification Studies in UX/UI | Netcraft Academy
Netcraft Academy
2007 - 2008
Character Animation Certification
AnimationMentor.com
2003 - 2006
Certification Studies in Graphic Design
Tiltan Art College

Other Capabilities
Skills
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Product Design
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UI/UX Design
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Prototyping
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Graphic Design
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Illustration
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Video Editing
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Animation
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Strong attention to detail
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Excellent communication skills
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Figma
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Adobe Photoshop
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Adobe Illustrator
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Adobe After Effects
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Adobe XD​
Languages
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Hebrew (mother tongue)
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English (highly proficient)
Military Service
1999 - 2002
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IDF - Artillery forces (full service)